Tue 1 Jun 2010
“On the Internet, it’s been said, nobody knows you’re a dog. And if you happen to be a dog groomer? You’re lucky if anyone even knows you exist. Fewer than half of all U.S. small businesses have websites or advertise on the Net, Nielsen Online reports, even though most consumers search online for local shops and services before picking up the phone or leaving the house.
Now, dog groomers, car detailers, and other neighborhood businesses have a host of new options for raising their profile online. Hundreds of new services have cropped up, aiming for a piece of the $17.5 billion that consultancy BIA/Kelsey says U.S. small businesses will spend on Net ads this year. By 2014, BIA estimates, that figure will grow to $36.7 billion, a quarter of all local advertising. “There’s an increasing sense of urgency around having an effective online marketing strategy,” says Court Cunningham, CEO of online ad agency Yodle, which caters to small businesses.”
Read More: Local Business Search