Wed 31 Mar 2010
Use Marketing to Stay Strong in a Weak Economy
Shrewd business owners see opportunity in a down market.
By Tami Hernandez
Today’s companies face the challenge of marketing in an economic state of turbulence and uncertainty. The key to maintaining forward momentum in today’s market is to resolve to be competitive and shift to an opportunistic mind-set. Rather than focusing on the turbulence, your company should leverage the dynamics of a down market and become an even stronger competitor. A weak economy can actually serve as an opportunity to evaluate your marketing and public relations initiatives so you can make them more effective and efficient.
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